Website Copywriting


Web copy headaches? Do you experience any of the following?

  • You want the words on your website to persuade, not just inform?
  • You want website copy that prompts action rather than indifference?
  • You want website copy that increases leads and sales?
  • You’re too close to your business and don’t know where to start with website copywriting?
  • You don’t enjoy writing and dread the thought of spending weeks slaving over words that may not get results?

Well, you’ve definitely come to the right den.


Website visitors will: Stay. Explore. Buy.

I’m a website copywriter who specialises in Conversion Optimisation. That means I write your copy in a way that increases the chances visitors will convert into a lead (i.e. get in touch or connect); or instantly become a paying customer.


Persuasive, compelling and engaging copy will:

  • Inspire your reader to explore your website
  • Compel visitors to find out more about your business, products and services
  • Ensure your important information is actually seen (research has shown people view web copy in a specific way, following a particular eye pattern)
  • Break down all your visitors’ fears, inspiring them to contact you or pull out their credit card


All copy includes:

  • Your choice of one or two keyword or keyword phrases per page
  • Complimentary meta tags
  • General rationale to explain my approach and strategy

It’s a jungle out there, just as well Lion Writing takes pride in being on your side. Send an obligation-free email.