A blog about
copywriting,
marketing,
business and life.

10 Oprah Business Lessons that’ll make you go ooooooh   In December 2015 Oprah popped by to see me in Sydney. Well okay, not just me – me and enough people to fill AllPhones Arena. She was here for the Turn up the volume in your life tour (sponsored by Swisse), which, based on the title and sponsor, thankfully wasn’t about vitamins or hearing problems. It was, however, a personal and poignant presentation about Oprah’s life...

  Want web conversion tips? Take a feather out of this site. Web conversion tips can be quite handy if you’re trying to convert more visitors into customers.  Today you can learn stacks (or is that quacks?) about web conversion from this website … about ducks.   Not these type of ducks.     The webbed waddlers. The original twerkers.     What’s the website? Well, it’s actually a page within the Animals...

A blog about copywriting, marketing, business and life. With a hint of wild  

Business social responsibility definition The official definition of social responsibility is: “An ethical framework advocating that individuals, business owners and organisations have the responsibility to contribute to the betterment of society.” In other words, it’s the act of ‘giving back’. Examples of business social responsibility include: charity donations, pro bono work, community service work and so on. Why...