Web copywriting
A web copywriter writes or rewrites your web copy in a way that compels your online visitors to become paying customers
With Lion Writing your web copy will:
- Be persuasive so that your sentences prompt action rather than indifference.
- Engage the reader so that they’re interested and eager to explore your website.
- Be suitable for website scanning, so that the most important information is actually seen.
- Address your customers' fears, thereby breaking down their ‘barriers to purchasing’.
- Inspire trust, so that your customers feel comfortable about contacting you or pulling out their credit card.
- Include keywords that will assist Search Engine Optimisation (SEO).
Below I have answered all your questions about web copywriting. If you have any further questions, or would like a specific quote, please visit the Copywriting Rates page or make a no obligation enquiry today. Alternatively, sign up to receive free web copywriting tips.
Web Copywriting FAQs
What is the difference between normal copywriting as opposed to writing copy for websites?
Copywriting involves writing persuasively in order to sell a product or service. However, the way a copywriter writes copy for brochures, newspaper/magazine advertisements and flyers is different to the way a copywriter approaches website copy. The reason for this is because websites are not read in the same way as printed material. So if it is written in the same way, it simply will not do the job of turning browsers into buyers. Also, website copywriting needs to make strategic use of relevant keywords.
What is SEO copywriting?
SEO stands for search engine optimisation. SEO copywriting is a specific type of copywriting that involves comprehensively researching the type of keywords customers are using to find your product and/or services and then strategically placing those keywords in your copy. The purpose of this is to improve your search engine rankings.
SEO copywriters use various resources, programs and techniques to find the most powerful keywords. They may also use and run Google Adword campaigns to direct more traffic to your site.
Do you offer SEO Copywriting?
I currently outsource SEO copywriting to specialists in this field, and their charges are reflective of the time and expertise needed for SEO copywriting work.
I have already written copy for my website, how does a ‘website copy revamp’ work?
I approach a website copy revamp in much the same way as writing website copy from scratch, simply because the copy usually requires a complete rework to make it persuasive, compelling and engaging. You can read about my process on the FAQ page.
