Website Taglines

Website taglines are the ‘golden hook’ that can keep website visitors on your site.  You only have 10 seconds to grab them - don’t waste a precious second.

Website taglines are universally ignored and yet absolutely VITAL in the pursuit to turn browsers into buyers. 

Facts about website taglines:

•  A website tagline is a descriptive sentence that is featured in a prominent position on every page of your website, and especially on your Home page.
   
• A website tagline must have 3 vital ingredients in order to do its job effectively.
   
• A website tagline is particularly important if you have an online business.

If you would like a website tagline written, get in touch today.  In order to write your website tagline, Lion Writing will send you a Client Brief and will create your website tagline from scratch for $195.00.  OR, for a fast and inexpensive alternative, you can purchase Kapow! How to write a punchy business tagline and website tagline in less than 2 hours.

Business Taglines

Business taglines help to boost your sales

A business tag line is a short, catchy line that cleverly states the benefits of your products and services to your client.  It usually appears next to or under your business name or logo. For example the business tagline for Lion Writing is: Giving Excellence.  Taking pride. ®

A business tagline helps to boost your sales because:

• People will experience the three R’s.  They’ll recognise you, remember you, and then reward you with their business.  

  The ability to be recognised and remembered by your customers is priceless.  If you have a tagline that can lay quietly in someone’s subconscious ready to emerge when they are ready to buy, then your tagline has become an ongoing, effective (and free!) form of premium advertising.  It could actually be one of the best ads you’ll ever write.

• You will stand out from the crowd.

  
  Everyone has a business name but not everyone has a business tagline, which means that those who have a business tagline will stand out from the crowd.

• You will convey a feeling or elicit an emotion that makes the customer want to do business with you.   

  
  Nike’s tagline, Just do it, explains nothing about their range of sport’s wear and sport’s equipment.  It actually creates a variety of emotions and feelings such as:  power, passion, drive and determination.  Nike have created an emotive tagline that encourages you to believe that their ‘tick’ literally brands you with their specific blend of power and attitude.  You wear the tick.  You are the tick.  You just do it.  

• You will be perceived as an established (and trustworthy) business, even if you’re just starting out.   

  
  Subconsciously, we tend to associate taglines with large, well-established organisations.  We perceive these organisations to be trustworthy even if they’re not.  The key here is TRUST.  Without trust, a customer simply won’t do business with you.  Customers don’t need to know when you started your business but they do need to know that they can trust you.  If you are just starting out in business, one way to begin instilling trust is by appearing to be well-established.  

Lion Writing can deliver 5 business tagline concepts to you for $395.00, or, if you want a faster and more affordable option, purchase Kapow! How to write a punchy business tagline and website tagline in less than 2 hours.