10 Oprah business lessons that’ll make you go ooooh
10 Oprah Business Lessons that’ll make you go ooooooh
In December 2015 Oprah popped by to see me in Sydney. Well okay, not just me – me and enough people to fill AllPhones Arena.
She was here for the Turn up the volume in your life tour (sponsored by Swisse), which, based on the title and sponsor, thankfully wasn’t about vitamins or hearing problems.
It was, however, a personal and poignant presentation about Oprah’s life and experiences, filled with anecdotes and lessons that, when implemented into one’s own life, could quite possibly revolutionise it.
That’s not why I attended though.
I wanted a prize.
A book.
A car.
A plane trip to Australia.
Heck, I would have done a celebratory Riverdance for a tri-fold brochure on the benefits of B12.
But in the absence of prizes, I got these business and life lessons instead. They weren’t free, but priceless nonetheless. If you’re a seasoned business owner, some of these lessons will be quite familiar to you, while others might just make you go ‘ooooooh’.
Want web conversion tips? Take a feather out of this site.
Want web conversion tips? Take a feather out of this site.
Web conversion tips can be quite handy if you’re trying to convert more visitors into customers. Today you can learn stacks (or is that quacks?) about web conversion from this website … about ducks.
Business social responsibility: Give back. Boost sales.
Business social responsibility definition
The official definition of social responsibility is: “An ethical framework advocating that individuals, business owners and organisations have the responsibility to contribute to the betterment of society.”
In other words, it’s the act of ‘giving back’.
Examples of business social responsibility include: charity donations, pro bono work, community service work and so on.
Why is social responsibility in business so important?
A 2014 study by Nielsen showed that 55% of global online consumers from 60 countries are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. Nielsen found brands that promoted sustainability on their packaging or actively marketed their social responsibility efforts, achieved increased sales.
